Ryan Friedlinghaus，When Ryan was 18, he opened West Coast Customs with the $5,000 he had saved from working in his father's liquor store. WCC was first opened in Laguna Niguel in Orange County, in 1994. In 1998 WCC moved to the outskirts of Compton. In 2000 WCC moved again to Inglewood. He is also known as Shady in the shop.