WHAT GOES UP follows the story of Lee, a passionate (but struggling) coder and his best friend designer Ray as they pursue creating the greatest video game they can possibly imagine. Whilst doing this, Lee is also battling his nerve to talk to Sarah the girl of his dreams who works in the office below. But when the universe mysteriously gifts him a cube resembling a popular puzzle toy, Lee sees his fate change for the better. Lee soon becomes his own worst enemy as he has to choose between his own happiness and that of those around him.