Ali, who is ice cream salesman in Mugla, tries to survive in the face of fierce competition from the big ice cream brands. While trying to promote his ice cream, he tours the village with his brand new yellow ice cream motorbike. However the naugthy boys of the town who are chasing him to have free ice cream, steal the motorbike while he is away. Still repaying the debts for the loan on his motorbike, Ali becomes furious and accuses the big ice cream brands of stealing the car in order to destroy him. He starts investigating the theft of his motorbike asking one by one to the sellers of the big brands, while all along the naugthy boys are enjoying their free ice cream.