Sasha is a provincial modest teacher of language studies, but he experiences great changes: he is invited to work for a Moscow advertising company. Sasha has hard time understanding what does `copywriter` mean, but he gets a very interesting job - creating scenarios for advertising clips, making slogans, taking part in castings and shootings. What nice people surround Sasha! His friends and partners are creative director Mark and copywriter Vanya. His boss is a director-general Gorbov with his favorite orangutan - Casper - a trademark of the agency.