The backdrop of Generations is the advertising industry, with a storyline that celebrates the dreams and aspirations of South Africans. As in most soaps - rivalry, treachery and blackmail between siblings, friends and foes alike are common. Suspense, intrigue and tension are the order of the day as the plot unfolds and romance influences relationships between warring parties. Its just the reality of the present generation's lifestyle, where conflicts are ubiquitous and endless. With themes of witchcraft and magic, it includes African influences.