24/7 The Passion of Life is about our fear of ourselves, about the fear of facing our passions in a society ridden with taboos and double-morals. Eve, a hotelier’s daughter, and Magdalena, a sociologist who works as the dominatrix “Lady Maria” in an S & M studio, meet coincidentally through a motorcycle accident. Fascinated by the bizarre world of Lady Maria, Eve begins to search for her own identity and sexuality and goes on an odyssey through the hidden locations of lust - dominatrix studio, swinger club, striptease bar – and meets other people torn between their desires: Dominik, who wants to empathize with the life and suffering of Jesus, and Mike, who pretends to be Eve's travel guide of desire and falls madly in love with her. A lyrical study of obsession and loneliness, about secret desires and public morale: 24 hours a day – 7 days a week.