family soap is based on human emotions and love and hate relationship. A beautiful and sensitive girl Sidra is a chairperson of her father's advertising company. Sidra likes the writer and director of her company 'Arman' but could not express her love. Sheela is another character, who also likes 'Arman'. The serial narrates the jealousy, conspiracy and intrigue in the family. It also highlights the good values like love, sincerity and commitment. It is a well defined story and sub- plots are in line with the main plot.