97 Percent True is a new 50-minute documentary examining the evolution the project (Brand Upon The Brain!), of Maddin's art and what has influenced him before transitioning into the unique nature of how this film came about, including a rushed development and shooting process, the post-production period, and decodding some of the autobiographical aspects of the movie. Of interest are the color photographs and behind-the-scenes footage of the Brand sets, as well as other narrators from the tour, like Udo Kier and Daniel Handler (a.k.a. Lemony Snicket). Interviewed for the movie are Maddin, Kasulke, co-writer George Toles, editor John Gurdebeke, and composer Jason Staczek, among others.