Love him or hate him, there is no denying that George Steinbrenner has been one of the most colorful and successful owners in contemporary sports. Heading up a group that bought the New York Yankees in 1973 for $10 million, "King George" emphatically branded the world's most celebrated sports franchise as his own. The Boss has boasted 10 pennants, 6 World Series trophies and a corporate net worth more than $1 billion. But for all the glory and riches, the Steinbrenner legacy is also mixed with wasteful and embarrassing spending and countless episodes of tabloid-style soap. Now with George's health seriously failing, the Steinbrenner heirs are finally beginning to emerge from their father's larger-than-life shadow as they collectively move his franchise into a new home and a new era.