Sigur Rós 给了许多电影工作者相同的经费预算，请他们把听到每首新歌，第一个脑海里浮现的画面给拍摄出来。这个实验计划的点子，是要影片工作者能够抛开席格若斯的认同，让他们能够呈现最有创意的一面，这项计划的影片制作人有 Ramin Bahrani、Alma Har'el、John Cameron Mitchell 以及 Ryan McGinley。席格若斯不想要事先在专辑出来之前先有任何的预先立场，也不想告诉听众如何去感受和从这张专辑获得到什么，当然团员没有人会知道导演将会拍出些什么影片给他们。 ég anda是神秘影片实验计划的第一部作品，来自导演ragnar kjartansson 导演关于MV的评论："first useful pop video in history. file under: educational." - ragnar kjartansson 导演介绍：ragnar kjartansson has been experimenting with elements of visual art, music, and theater and considers himself mainly a performance artist. his pieces are characterized by the play between contradictory feelings - sorrow and happiness, horror and beauty, drama and humor. kjartansson represented iceland at the 2009 venice biennale