George Lois and Ed McCabe reminisce about their careers, their cohorts, and creative influences, including Bill Bernbach, David Ogilvy, Mies van der Rohe, Picasso, and Mark Rothko. It's an unedited luncheon conversation taking place in the hallowed FOUR SEASONS restaurant where the two held court for most of their careers. They lament the restaurant's passing as a symbol of the mercantile overtaking of creative advertising.