"Ice Grill, USA" is a vivid yet stark examination of the pursuit of the American Dream. Set in the multicultural landscape of Atlantic City, NJ, IGU examines class struggle and the acquisition of status in a morally indifferent community. Auggie Logan, the film's noble protagonist, seeks to gain the favor of the neighborhood beauty, Claudia Castillo. As such, he finds himself forced to navigate the treacherous paths of the only two career options available: the black market pharmaceutical drug trade and casino hospitality services. Auggie is torn between the sales pitches of his drug dealer best friend and his corporate sellout brother, all the while struggling to adhere to the blue collar values championed by his father.