"Kids just aren't into board games anymore!" That's exactly what board game creator Felix Steiner discovers after losing his job at one of the country's largest game producers, Molton and Benter. His luck suddenly changes along with fellow game creators, Patty and Jerry, when they accidentally stumble onto a new board game concept. They appropriately name their new creation "YOU PEOPLE", a game which revolves around ethnic stereotypes. Unlike the other boring, family-friendly creations of their pasts, You People is fast-witted, mean-spirited and extremely offensive, making it an instant hit. With a little help from "ego and greed", the creators of the audacious board game, find themselves at odds with each other about the managing of their new empire. Internal bickering ensues when the game fails to land on the shelves of the world's largest retailer, WOEMAX. Meanwhile, a disaster is brewing.