A ruthless philanthropist. A bhangra rapper. An over-protected prodigy. A reckless actress. A lovelorn businessman. An entrepreneurial yogi. And a Loin King. Enter a roller-coaster world of seven strangers whose lives collide during a singing contest in a small New Jersey town. Over three days, in a small New Jersey town, five Indian-Americans and one Jewish Indophile participate in the first DESI IDOL, a Bollywood-style singing contest sponsored by a pork millionaire.These six people are pitted against each other in a singing and dancing extravaganza presided over by the wily contest promoter Sudarsh Bokade, a man with a strong preference for Gipsy Kings music. For seventy-two hours, armed with a song, these seven strangers are going to war.