Vertti Laine is a popular talk-show host. He has a perfect wife, beautiful kids, a big house and - a mistress. Women just fall for him and Vertti does nothing to stop them, in fact quite the opposite. But the most important relationship Vertti has with the publicity. He thinks it is his duty to appear in public, to get his face on every magazine cover. What is not printed, doesn't exist. Too late he realises what damage this kind of life can do - or does he?