Portrait of Johnny Hoes, the uncrowned king of the tear-jerker, in the year he turns ninety. Hoes appeared to have an infallible sense for the viability of the Dutch tearjerkers. After initially self to have scored many hits (the best known `Och was ik maar bij moeder thuis gebleven`) he captured the market as a producer of tearjerkers and later with Dutch pop-and rock music. `Doe maar`, `Normaal` and `Toontje Lager` are some of the groups that released their first records at his company. Hoes had a great nose for the musicality of his artists, but was also a tough businessman: "As an artist you felt: We are just here for business. " Also the old man is without mercy in the lawsuits against him that his grandchildren filed. Hoes himself tells about it in front of the camera, as well do his sons and artists who were previously under contract with him. A portrait of Johnny Hoes is not complete without delicious recordings from old times.