Damian Lewis-narrated documentary telling the colourful story of Island Records, the Jamaican-founded record label built by maverick boss Chris Blackwell which celebrates its 50th anniversary in 2009. The film features a rare, in-depth interview with Blackwell alongside contributions from former Island artists Grace Jones, Toots Hibbert, Amy Winehouse, Sly and Robbie, PJ Harvey, U2, Brian Eno, Spencer Davis, Yusuf Islam/Cat Stevens, the B52s, Kid Creole, Greg Lake, Ian Anderson, Trevor Horn, Paul Weller, Richard Thompson and Keane. News archive and rare performance footage are used to tell the story of the label - its part in bringing reggae music into the world; its expansion into progressive rock in the late 1960s; the rise of Bob Marley into a global star; and the label's reputation for consistently signing, producing and championing innovative acts from the UK and all over the world.