Carlos Martin is an unemployed salesman. Willing to find a job he decides to offer his services on the Internet but he doesn't get any results. His dramatic personal situation and his desperation lead him to cut one of his fingers in front of a web cam. This manages to attract many followers on line. Carlos Martin receives an important sum of money from the advertising generated by his atrocious act, which triggers the creation of his own website of extreme contents: BRUTALBOX. In one year this site achieves a great success. This gets the attention of some of the main multinationals of the sector. One of them, starts a negotiating process to buy the website. However, things will be more complicated than they seem.