Has Matthew been wasting his life? He's 29 years old with 4 memberships at adult video stores, 55 tapes of compiled porn, and absolutely nothing to show for it: no girlfriend, no ambition, only a big stack of porn. Enter RUN RUN IT'S HIM, an autobiographical documentary exploring in intimate detail how Matthew's addiction to porn has warped his understanding of women and dominated his personal relationships. Shot over the course of 7 years, RUN RUN IT'S HIM follows Matthew as he interviews his parents, ex-girlfriends, female acquaintances, and a fellow porn connoisseur, struggling to figure out what went wrong before it's too late.