For many generations the Media Family has been capitalizing on everything and everyone without any emotional ties to their products. To gain more exposure they recruit 3 friends to become their unknowing minions. Hiphop, Graffiti and Selector are teenagers trying to express themselves in this media driven society. John & Poppa Gander Media pimp the teen`s talents while the friends live flashy lifestyles, losing touch on reality. After being watered down and replaced Hiphop is silenced. Lost and found by Rhythm and Blues, and sent to the school of thought Hiphop begins to realize the true message that his mother Music taught him time and time again - "It`s not the mic, it`s the man"