Attention! BRAIN RULES: What we pay attention to is profoundly influenced by memory. Our previous experience predicts where we should pay attention. Culture matters too. We pay attention to things like emotions, threats and sex. Regardless of who you are, the brain pays a great deal of attention to these questions: Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before? This film is not a film. It is program that will renew your brain. Please trust us and have fun while watching it.