Hypnoesis is a project developed by Mick Ankri, which exposes the mechanism inside the world of advertisements, and far beyond... He went on shooting the streets of London for several years, and fell deep into the rabbit hole, on a path of discovery, filming publicity campaigns on billboards, buses, the underground...everywhere there were significant messages, and like a jigsaw puzzle, put all the pieces together in a certain order to give a clear picture of what is going on. The soundtrack was developed when meeting musician Paolo Carnevali, who felt he was the man for the job, and after many additional recording sessions, a mesmerizing score was eventually created. The film is a roller coaster of sound and images, it's a ride, a ride towards the truth...